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Your New Best Friend In Business: Tailwind for Instagram

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Tailwind for Instagram is about to become your business’s new best friend. Trying to make business posts on your computer can prove to be rather difficult. The platform was meant to be used with a mobile device. And while there are other options you can use to schedule Instagram posts; they don’t always have the features you need. That’s where Tailwind comes in.

Tailwind has been around since 2011 and was initially designed for use with Pinterest. Since then, it has become one of the premier social media scheduling tools for Instagram as well. Its recent overhaul has seen the software mature and makes it easier for you to use as a business tool.

Wave bye-bye to the old planning and shout a big hello to an awesome new powerful Instagram feed!!!

No more time-wasting...

While all of the core features are still available – Auto Publishing, Hashtag Finder and Smart Schedule – some of the new features include:

  • A new drag and drop calendar that lets you preview your feed before you hit the “Post” button

  • The ability to keep your creativity flowing with caption suggestions in a MabLib style

  • Content plans that help you customize your goals

  • A new and improved UX for ease of use

You’ve Got A New Smart Assistant For Your Instagram Feed

With the new changes, Tailwind has become a smart assistant for anything Instagram related. With the drag and drop grid planner, you can see what your feed will visually look like before you make a post, letting you arrange your photos the way you want them.

The content plans can help you maintain posting consistency as well as inspire you while the Hashtag Finder and Smart Schedule reduce the amount of time you spend…well…posting. Plus, scheduling while on the go is a lot easier with the new revamped mobile application.

How Can Tailwind Help Your Business?

To start, the ability to schedule posts from your desktop is handy. Putting up posts from your mobile device is easy, but what if what you wanted to post isn’t on your phone? What if you wanted to share a graphic you created in another program that helps convey your brand message? Tailwind gives you the ability to post from your desktop without having to jump through hoops to get everything on your mobile device first. You can create the post on your computer, “send” it to your mobile device, and then hit “post” on Instagram.

You also have the ability to share posts from other websites using Tailwind. The Chrome extension helps you curate additional content and share it to your Instagram feed. It works similar to Pinterest Pins, and once you have picked what you want to share, you can go into Instagram, add your text to give what you are sharing context and post.

Unlike Facebook, scheduling posts in advance with Instagram was an impossibility until Tailwind came along. You can schedule your post to hit your feed when you get your most engagement long before that time of day comes about. Simply go in, create the post, and schedule it. Tailwind will send you a message telling you it’s time to hit the post button on Instagram. Hands-free scheduling isn’t quite there yet, but Tailwind gives you the ability to prepare for the day when it’s right for you.

Plus, Tailwind will analyze your post performance and audience engagement, then make suggestions for the best time for you to post. This takes the guesswork out of when peak engagement is. You can also use the post-performance analysis to tweak your message based on what is working well and what isn’t.

Time To Try Tailwind For Instagram

If you think Tailwind for Instagram would be beneficial to your business, why not try it for FREE and schedule up to 30 Instagram posts. There is no time limit to this, so you can use them at your leisure. The Tailwind tools do work best with an Instagram Business Account. The application also has a variety of plans that can fit any budget.

Give it a go and see if it will work for you, drive more traffic 24/7, and help you promote your business more efficiently.

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Marysa Nicholson
Marysa Nicholson
Jun 04, 2020

I am behind on using Tailwind. Thanks for the info! It is definitely something I should be checking out.


Hi it's Brenda from I honestly don't "understand" Tailwind so I've chosen not to use it. It makes a bit more sense here, thanks.

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