How To Work Backwards To Set Your Business Goals
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Today I want to share my thought process for setting smart business goals with you.
I like to work "backwards" from a financial goal to daily to-do lists.
Here’s How Working "Backwards" Works:
It always starts with a money goal. It helps if that goal has a meaning beyond the $$$ figure.
For Example: Let’s say I want to buy a new car. The payment is around $400. To account for things like taxes and just to be safe, I’ll bump the goal up to $600. In other words, I need to add an extra $600 (or more… more is always better) to my monthly bottom line. Once that’s done, and I am seeing that level of income on a regular basis, I’m ready to order my new car.
Once I know how much money I have to make, I can start to think about different ways to do just that.
I could find more customers for one or several of my existing products.
For Example: If I have a $10 eBook, I would have to make an extra 60 sales per month. From there, I can work "backwards." If I know that, on average, one out of 10 email subscribers buy the book within the first month of signing up, I need to add 600 new subscribers to my list, which in turn takes 4,000 new visitors to my site. If that’s my plan, I know that my daily to-do list needs to include plenty of action steps to ramp up my traffic by an extra 4,000 people per month.
But, this is not my only option!
I could also create another information product or eBook each month and sell it to both my existing and new subscribers. I could create a higher-priced item, so I need to make a lot fewer monthly sales to reach my $600 goal.
For Example: If I create a nice $100 product, it would only take 6 sales per month to pay for the car.
Since the car payment will be an ongoing thing, it also makes sense to look into recurring payments. This could be my own membership, or I could look into affiliate offers with recurring commissions.
Depending on your market, there are so many different products or services you can promote.
The list is endless!
One option could be to create some content around content marketing and promote a Membership like this one from Piggy Makes Bank. It’s a $27 per month subscription with a 50% recurring commission. That means I can expect over $13.50 in commissions each month.
Let’s say it’s 15 to keep the math simple. I will only need 40 members to pay for my car. Once I reach that number, I only need to add the occasional new member to balance out cancellations. Getting one or two more members in each month going forward should more than cover that.
Now that I have a concrete goal to work towards, which is getting 40 people to sign up for the membership.
My daily tasks will include things like:
Creating content that includes an offer to that specific membership,
Maybe a short report about using the product to build a targeted sub-list of people interested in using the specific product in general.
My goal is to then start driving traffic to the content and the opt-in offer, then start mailing regularly about the specific membership.
I could even craft a short autoresponder sequence to create an evergreen funnel.
There is nothing saying that you have to go with an affiliate product. You can go with anything that fits your audience.
But this is just the tip of the iceberg!
I could approach the nice girls from Piggy Makes Bank to see if they would be interested in writing some guest blog posts, answering some questions for an interview-style post, or even do a webinar, all of which would, of course, promote the membership.
By thinking outside the box and putting in some time and effort initially, it won’t take me long to get those signups that pay for my new car payment.
Because I really want that new car, I’m going to be motivated to get it done and grow my business by that extra $600 per month.
In fact, chances are great that I’ll overshoot the goal by several hundred dollars, and the awesome part is that it’s something I can continue to grow month after month.
Share your business goals, and speak to me if you need help deciding on what you'd like to promote.
*In case you missed yesterday’s email and post, here it is:
Day 3 - Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line
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