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As a general rule, you have probably heard that the one thing you should absolutely avoid doing, is to go out and buy followers for your Instagram account, or for any of your Social Media accounts, for that matter. This rule applies both to the individuals who aspire to have bigger followings and to possibly become an influencer within their respective niche, and to the small businesses attempting to grow awareness of their offerings online.
The next question that pops up, once you have accepted this as the fundamental law, is:
How do you go about generating your Instagram followers organically in 2020?
Well, don’t worry because I am here to help!
Get Smart About Your Content
It’s not just about delivering cute selfies! In today’s world, you need to be delivering targeted messages that are relevant to your specific audience in order to increase awareness of your personal brand. This is the time to think about how to create videos for Instagram TV, or considering when would be the best time to schedule your posts because you have the data to show that is when your potential followers are the most active on social media networks.
If all of this feels like it is too much, then consider looking at tools to help you. One tool that I can definitely recommend is; Tailwind.
Tailwind is awesome and has some fantastic features:
Automatic post scheduling,
Grid preview to allow you to test whether or not your Instagram feed fits together nicely
And
An awesome hashtag finder function to assist you in finding hashtags that are relevant to your niche and specific post.
Finding a tool that can help you to prepare your social media offering will help you to level up your online brand presence and boost the general awareness of your business so that you can gain more followers in an organic way.
It’s Not Just About The Pics!
Have you ever considered having some form of contest or giveaway promotion, where if people follow you on Instagram they will be entered into the giveaway?
This is an easy way to boost brand awareness among many new people.
In addition, consider pushing content across many different platforms, including Facebook, Pinterest, Twitter, Linkedin, and any other platform you might use…
**NB** Don’t forget to include links to your social media accounts, your website, your emails, and any other form of corporate stationery that you have. That way people can easily connect with you.
Be sure that you are not just posting the odd photo or video and expecting to have an immense amount of followers. In reality, you need to be responding to comments, attempting to respond to at least a couple of your Direct Messages on Instagram, and reaching out to other businesses or influencers on the platform. This will help to boost awareness of you, your brand, and your business, helping to show that this isn’t just about notoriety, but that you are a real person on the other side of the screen.
I hope that this has given you a few ideas and some action points of things that you can start doing to grow your Instagram followers organically this year!
If you need help creating content, and still feel you don't know where to start with growing your account organically, get in touch with me here...TODAY!!! And let's level up your Instagram game now!
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