• Sam Mitchell

Easy How To: Use Spin To Win In WooCommerce And Shopify

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Everyone likes games!

So, why not add a Spin To Win wheel to yours to engage your customers?



A Spin To Win pop-up game will help you combat shopping cart abandonment, improve your user experience, and help you capture new leads. Plus, they are just so much fun. You don't need to know how to do any code on your computer to add one of these games to your website. You can add it to your eCommerce site easily.


Why Is A Spin To Win Game Important To Your Website?

Spin To Win is an opt-in campaign pop-up that reminds players of the television game show "Wheel of Fortune."

Do you know which show I'm talking about here?

Players enter the required contact information (such as an email address or telephone number) and gain access to the wheel. They can then spin it to win a prize, typically a percentage or dollar amount that can be used in your shop. It's a great way to grow your mailing list.

Does Adding Games To My Website Really Work Towards Getting Customers?

Some well-known companies use games such as Spin To Win to help build their customer base. It's a neat marketing strategy that can be utilized by anyone with an eCommerce business. Verizon used it to help keep their customers on their website longer while Volkswagen China used games to help their crowdsourcing project go viral. Ford Motors increased sales using games to help boost their Facebook likes.

How Do I Add This Game To My eCommerce Site?

Your business can also have success using Spin To Win as a marketing tool. All you need is OptinMonster, a generation lead software that will add the Spin To Win wheel to your website. It doesn't take very long to set up, and you can have it added to your website in a short period of time. It can be embedded in your site and personalized to fit your needs.



Step 1: Select Your New Campaign


To start, create an OptinMonster account and create a new campaign.

Now, select "Gamified" to add the Spin To Win wheel to your website. There are other game options that you can try for different promotions and visitors to your website.

Then, you'll need to select the colour you want your wheel to be. You can select a different colour for various marketing promotions.

Name the campaign, assign it to your website, and click "Start Building."


Step 2: Modify Your Campaign


Now you can modify the text, prizes, and rules to meet your website’s requirements. There are a lot of ways you can customise your game, including the text, the prizes, and the colours. Don't be afraid to play with your campaign and the different options OptinMonster offers.

Changing the text is easy with the inline editor the software offers. You can add bold and italics to your text, making it fit your needs and your unique style.

Then you can edit the wheel itself, adjusting the colours by selecting the menu on the left-hand side of the screen.


By selecting "Edit Wheel Sections," you can change the prizes you are offering to your customers. A pop-up screen will appear where you can make the changes.

There are many different options you can modify to account for product shortages on items you may have offered previously as a prize, things that you can turn on and off, such as “spin again,” and provide coupon codes that go with your campaign.



Step 3: Display Rules


Before adding it to your website, you need to click on "Display Rules" to set up how your game will appear to your customers and to tell it which customers get to see it. Look at your customer base and the journey they are on to modify the rules to meet their needs.

The display rules are split up into two different categories:

  • Targets

  • Triggers

This is one of the neat things about the OptinMonster Spin To Win game.

Choose the page and device you want the game to appear on – desktop or mobile or both – and then hit save.


Be sure that you understand that depending on the sensitivity level you choose, it will have a direct impact on how your campaign will appear on a mobile device.

If you choose Low or Medium sensitivity, it will create a scroll up trigger.

But High sensitvity will create a back button trigger.


To find out more about how exit-intent features work with mobile, check out Using A Mobile Exit-Intent Feature Can Boost Website Exposure.

Step 4: Add Your Spin To Win Game To Your Email And Website

The last thing you need to do is add your game to your email and your website.

Click on integration and choose the email server you want to use. This will help you collect the information your customers provide before playing the game.



Step 5: Launch Your Campaign


Publish your game to your website by selecting “Publish” and then switch the toggle to “Live” to activate the campaign on your website.


Take Your Marketing To The Next Level With Spin To Win

If you are ready to take your marketing to the next level, create an OptinMonster account and add a Spin To Win game to your website.


One very common reason for creating a spin wheel popup is purely to grow your email list!


Click here today to get started.



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