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When brands choose to collaborate with you, it could be for so many reasons. But one of the main reasons is that they will more than likely want to work with a site/blog that has a strong Domain Authority.
Other reasons could be:
How consistent you are with posting
The type of content you share
How well you engage with your audience
And of course the way your blog looks and how it comes across
So, What Does Domain Authority Mean?
Also known as “DA”, Domain Authority is a ranking tool, developed to evaluate how successful your website is and where it ranks in the Search Engine result pages (SERPS). Created by a company called Moz, it is used by site developers, as well as anyone trying to improve their website’s DA so that they can drive more traffic to their sites.
Your website’s score is easily accessible and can be found by simply putting your link into Moz and other platforms and it’ll bring up all the data you need. By checking your ranking and learning about the data, in order to support your website growth.
How Is It Scored?
Domain Authority score ranges between 1 and 100. The higher your score, the better your ranking will be.
This is all calculated by the total number of links on your site, as well as an evaluation of linking root domains. By doing this your website is then assessed by comparing it to other similar websites for its ranking ability.
Here Is How You Can Increase Your Blog’s Domain Authority
By following the steps below, you’ll be well on your way to achieving a strong Domain Authority in no time!
This will help with your website ranking higher in the search engines, driving more traffic, and attract more brands and clients, as this is our ultimate goal.
1. Self-Hosted Website
It is super important for bloggers to have a self-hosted site, and not go free! By having a self-hosted site, you own the website, and it allows you unlimited capabilities. You’ll already jump higher in the ranks, plus you’ll have more options when it comes to collaborating. Have a look at Bluehost, GoDaddy, and NameCheap to see which provider is best suited for your needs.
2. Don’t Forget The Homepage
In doing my research, I have read that having a static homepage, explaining what your website is about, rather than having a list of your latest posts with ads popping up everywhere is held in high regard and plays a big factor in improving your domain authority.
3. Make Sure You Are Writing Quality Content
I can not stress how SUPER IMPORTANT this is! You need to get the message across, therefore, your content needs to be clear and engaging. But this goes further than the content you write…It’s the sources you use to link back to, this all helps to enhance your reputation. And the more quality content you write and put out there, the more you share your posts, the higher your site’s DA will be.
4. Your Blog’s Load Time
Nobody likes a slow website. If your website takes too long to load, your visitors won’t hang around and you could potentially lose customers. Your load time has now become a factor in the ranking of your DA. I personally use Pingdom to check my site's load times. It's super helpful and explains a lot!
5. Diversify Your Backlinks
It’s not a good idea to keep linking back to the same sites over and over. Try using a wider range by getting good quality links to more authority sites.
6. Remove All Broken Links & Ban Bad Links
Bad links are links that violate Google’s guidelines. And a broken link is a link that no longer works. It could be a link that has been entered incorrectly, therefore, becoming invalid. So just be sure to keep checking on both your current posts and your older ones, to keep the quality of your site up at all times.
7. Increase Backlinks Back To Your Blog
This happens when you get links coming back to your website from other websites. It is a super-effective way to increase your site’s DA score. It is important to keep checking that those links are coming from reputable sites, though.
8. SEO
SEO (Search Engine Optimization)…I’m a HUGE fan of Yoast. Yoast is a plugin for WordPress. And oh wow it has helped me big time! Always make sure your SEO shows the green light. As soon as you do that, your site will start moving up the ranks!
9. Always Optimise Your Images
This is kinda the same as SEO and it’s just as important. I’ve noticed over the years in my Freelancing career, a lot of people will just upload their images and leave it at that. But, if you include keywords in the Alt-text section, you’re actually telling Google what your image is…and by doing this tiny little step, you’re improving your SEO.
So, now that you have more of an idea of how to give your low-ranking site a boost, you can start working on your momentum to create great content. Remember to keep sharing it, engage with your audience, ultimately driving traffic, and getting more visibility. Your site’s Domain Authority will soon appear higher up in the Search Engines.
It is important to note that this process will not happen overnight. It will take a lot of work and consistency…and you'll need a lot of patience! Don’t give up though, keep at it and you’ll see the results come your way…
What are your tips & tricks for increasing your website’s DA?
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